![]() You probably have an idea of a product or service you want to offer now it’s time to select the bullseye: who are the people who will benefit the most from using your product or service? It might take 9 years, 18 years, 25 years, who knows? No, you’re not going to become a millionaire this year, or even next year. That’s because this is the ugly, unsexy part. ![]() ![]() This probably goes against everything you learned about business. This is what remarkable marketing is all about. I can address their biggest, most specific pains. This was the audience I knew the best: I am a tech marketer sick of shady, aggressive marketing.īy focusing on this small audience I have an edge over the generalist digital marketing podcasts out there. So I trimmed my audience to the bone: I would focus only on digital marketers working in tech who are sick of shady, aggressive marketing. I realized that I would stretch myself too thin if I was going down this road. I wanted to reach ALL the marketers on the planet. I had the same dilemma when I started my podcast Everyone Hates Marketers. In 1970, Yvon Chouinard (left), co-Founder of Patagonia, was selling “ homemade gear out of the back of his car, supplementing his income by diving into trash cans and redeeming bottles for cash”. 2) Focus on the tiniest audience possible They’re not just a number on Google Analytics. You have to involve people in the process. You can’t come up with a product or service and THEN decide to market it. The first step towards a launching a new business according to Seth Godin is to change your mindset. We expect to sell using those shady techniques, yet we HATE it when it happens to us. When was the last time you bought SEO services from a cold email? When was the last time you subscribed to a new marketing software from an automated direct message on Twitter? The time of scammy, in-your-face marketing is over.Ģ0 years ago, you could come up with an average product, invest a few thousand euros in TV Ads saying that your product was the best ever, and sell 10,000 units of it. We believe that our job is to manipulate people as we market to them.” - Seth Godin Redacted is an independent platform, unencumbered by external factors or restrictive policies on which Clayton and Natali Morris bring you quality information, balanced reporting, constructive debate, and thoughtful narratives.“ We, marketers, are selfish, lying, short-term thinking scum. With Clayton’s extensive journalism experience, he isn’t afraid to demand the truth from authorities. Along with the facts and the full picture, Redacted offers real-world analysis without an agency driven by corporate overloads. They want to set the record straight and bring you the stories nobody else is telling. In Redacted, Clayton and his wife Natali take an in-depth look at the legal, social, financial, and personal issues that matter to you. □ Become a Redacted Channel Member right here: Ĭlayton Morris is a former Fox News anchor. ![]() ✅ Sign up for our Free DAILY newsletter delivered right to your inbox first thing in the morning. That's why we built Please come on over and sign up for FREE, so we always have a way to stay in touch. □ It's more important than ever to have a home away from these big tech oligarchs. It seems the solutions available are not being considered for the sake of war and more war. Russia says that it can facilitate food distribution. Ukrainian officials say that they are going to keep fighting until their country can go back to what it was before. Experts warn that the world is nearly out of food and grain but world leaders cannot agree on how to distribute what food there is.
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